Personalized recommendation model of electronic commerce in new media era based on semantic emotion analysis.

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Abstract

Electronic commerce (E-commerce) through digital platforms relies on diverse user features to provide a better user experience. In particular, the user experience and connection between digital platforms are exploited through semantic emotions. This provides a personalized recommendation for different user categories across the E-commerce platforms. This manuscript introduces a Syntactic Data Inquiring Scheme (SDIS) to strengthen the semantic analysis. This scheme first identifies the emotional data based on user comments and repetition on the E-commerce platform. The identifiable and non-identifiable emotion data is classified using positive and repeated comments using the deep learning paradigm. This classification attunes the recommendation system for providing best-affordable user services through product selection, ease of access, promotions, etc. The proposed scheme strengthens the user relationship with the E-commerce platforms by improving the prioritization of user requirements. The user’s interest and recommendation factors are classified and trained for further promotions/recommendations in the learning process. The recommendation data classified from the learning process is used to train and improve the user-platform relationship. The proposed scheme’s performance is analyzed through appropriate experimental considerations. From the experimental analysis, as the session frequency increases, the proposed SDIS maximizes recommendation by 15.1%, the data analysis ratio by 9.41%, and reduces the modification rate by 17%.Copyright © 2022 Liu and Ding.